In simple terms, content design is an approach that puts the needs of the user first and aims to meet those needs as simply and efficiently as possible. Content design aims to make information easy to understand and works out the best presentation to meet user needs.
Nia Campbell – An introduction to content design and Q&A
Nia Campbell, former editor at Marie Curie and a content designer and trainer with Content Design London, provided an introduction to content design and how this approach aligns to the patient centered approach of PIF TICK.
Tom Bishop – Content design in health information
Tom Bishop, Head of Information at Anthony Nolan described how content design is being used at the charity to meet the needs of people accessing information.
Steph Jury – Guy’s and St Thomas’s NHS Trust
Steph Jury, Health Content Manager at Guy's and St Thomas' NHS Foundation Trust discussed using content design in an NHS Trust with a large portfolio of information.
Before you watch: This webinar includes a personal account of cancer diagnosis and treatment.
Nia Campbell has also written a blog reflecting on how content design can help health organisations deliver relevant, useful information.