Women are entitled to clear information on the risks and benefits of different options in order to make informed decisions about the birth of their babies.

Rates of induction are rising. One in three pregnancies is induced in Great Britain, according to most recent data. 

Earlier this year PIF members raised concerns about availability of information to support decision-making on induction of labour.

PIF responded by collaborating on a survey with maternity charities including Tommy’s, Bliss and Birthrights. 

In August 2021, the survey was shared on social media channels receiving more than 2,000 responses in less than a fortnight.

The results are sobering and show there is much to do to put personalised care and shared decision making into practice in maternity care.

This webinar shared the key findings of our survey on maternity decisions. Our expert panel shared recommendations to help empower women to make informed decisions about the induction of labour.

This survey was a collaborative project between the Patient Information Forum and Norgine Pharmaceuticals Ltd, which includes funding from Norgine.

Date of preparation: December 2021



Sheena Campbell – Communications Manager, PIF

Maria Booker – Programmes Manager, Birthrights

Sarah Siguine – Head of Pregnancy Information, Tommy's

Amina Hatia –  Midwifery Manager, Tommy’s


Watch the webinar and view the report below

Sheena Campbell PIF presentation cover

Maternity Decisions Findings and Recommendations – Sheena Campbell, PIF

Maria Booker from Birthrights presentation cover

Conversations around induction – Maria Booker, Birthrights


See more