Dark blue background with lighter blue checks. In the centre is the PIF TICK logo on a white background.

PIF TICK Certification

Find out more about the only independently-assessed quality mark for health information.

PIF TICK certification shows your information is produced to the highest possible standards, increasing public trust. Going through PIF TICK certification also improves and streamlines your production process. This lets you concentrate on what matters most – producing health information which is evidence-based, up-to-date and easy to use and understand.

The PIF TICK is unique. It is the only independently-assessed certification for both print and digital health information. To gain the PIF TICK and become a Trusted Information Creator you must show your information production process meets 10 key criteria.

Gaining, and retaining, the PIF TICK shows you are committed to producing trusted health information. It also helps improve how you are producing information. In a 2026 survey, 9 in 10 Trusted Information Creators said the PIF TICK has "transformed" or "improved" their health information.

Please note: This page is intended for information producers. If you are a member of the public or healthcare professional looking for trusted health information please visit the PIF TICK website.

PIF TICK logo – A PIF TICK with the text Trusted Information Creator on a dark blue background

The PIF TICK public website

The PIF TICK public website helps patients and healthcare professionals find trusted health information. Visit the site to view all certified creators and collections of trusted health resources.
Visit the PIF TICK website

What are the PIF TICK criteria?

 

1.   Systems: Information is created using a consistent and documented process.
2.   Training: Staff receive ongoing training and support.
3.   Need: Resources meet a genuine need.
4.   Evidence: Information is based on reliable, up-to-date evidence which is communicated clearly.
5.   Involving users: Users are involved in the development of information.
6.   Health inequalities: Information is written to meet health literacy, digital inclusion, language and accessibility needs of the audience.
7.   Transparency and legal: Information complies with GDPR, promotion of medicines and other regulations.
8.   Feedback: There is a clear process for users to provide feedback.
9.   Disseminating: Information is promoted to maximise reach.
10. Impact: The impact of information is measured.

How can the PIF TICK transform my health information process?

The PIF TICK allows you to publicly demonstrate your commitment to trusted health information. We feature all certified creators on our public-facing PIF TICK website and social media channels.

Certification improves your information production process and ensures your resources meet the needs of users. In a 2026 survey, 9 in 10 Trusted Information Creators said they would recommend the scheme. PIF TICK members are encouraged to collaborate and share their expertise for the benefit of all. Want to know more? Check out our frequently asked questions page here.

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Benefits of the PIF TICK

Find out more about the difference the PIF TICK makes – and what certified creators say about the scheme.

PIF TICK benefits

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The PIF TICK has guided the evolution of health information and how our team approaches the development of content to make it more accessible, easy to understand and inclusive.
Steph Jury
Health Content Manager
Guy’s and St Thomas’ NHS Foundation Trust

Who is certified?

The PIF TICK is truly cross-sector. Certified members include national health charities, NHS Trusts, professional bodies, pharmaceutical companies, private companies and individuals. You can see the full list of certified Trusted Information Creators via the PIF TICK website.

Benefits for the public

People want to know the information they are viewing is trustworthy. Consumer research carried out by PIF found 8 in 10 people would look for a quality mark on health information. Their top three priorities – evidence, plain language and trained staff – are reflected in the PIF TICK criteria today.

The public-facing PIF TICK website helps users easily find Trusted Information Creators. It also includes free resources to help them identify misinformation and understand key topics like patient data and BMI. Our Trusted Information Collections bring together certified resources, grouped by health topic.

Our aim is to make sure that all patient information produced by Pfizer is simple to understand. The PIF TICK logo tells patients that the information being provided is accurate and clear.
Berkeley Phillips, Country Medical Director, Pfizer UK
PIF TICK logo – A PIF TICK with the text Trusted Information Creator on a dark blue background

How to apply for the PIF TICK

What you need to know about registering for PIF TICK certification and the assessment process.
Find out more about the assessment process
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Register your interest in the PIF TICK

The PIF TICK publicly demonstrates your commitment to quality health information. The assessment process streamlines and improves your information production process. As a PIF TICK certified organisation you also automatically get access to all PIF member benefits.
Register your interest