YouTube is looking at ways to signpost evidence-based health information videos via a Health Shelf. The aim is to identify trusted sources of information on the platform. They have been working in partnership with a number of organisations to see how this can be achieved by building on a US pilot already underway.
At this webinar, PIF members were able to hear from YouTube about progress to date, ask questions and provide feedback on plans to extend the approach to the UK.
Welcome and introduction from PIF
Dan Wills, Quality Manager – Patient Information Forum
YouTube health overview and upcoming health product features / YouTube best practices
Vishaal Virani, Strategic Partner Manager, Health Partnerships – YouTube
Partnership case study
Joe Freeman, Social and Digital Media Lead and Adriano Gazza, Senior Multimedia Manager – NHS Digital