Organisations and individuals that produce health information can apply to get the PIF TICK. The PIF TICK is the only independently-assessed quality mark for print and digital health information. It is open to health charities, NHS Trusts, professional bodies, private companies and individuals who publish their own content.

After a successful assessment you will get a PIF TICK accreditation and become a Trusted Information Creator.

The application and assessment process to become PIF TICK accredited is:

  1. Application using the online form
  2. Review by PIF
  3. Annual fee payment
  4. Dedicated assessor assigned for support during the assessment process
  5. Submission using the online PIF TICK assessment portal with support from your assessor
  6. Assessment including a video call with your assessor to receive feedback
  7. Final report and assessment results
  8. PIF TICK certificate issued, use of the PIF TICK logo awarded for 12 months and promotion as an accredited member
  9. Reassessment and renewal of membership every 12 months

A summary of the 10 key PIF TICK criteria is below. Please read this before applying.

10 Step Criteria Assessment
Illustration of the assessment cycle
Trusted Info Creator PIF

The PIF TICK 10 step criteria and assessment cycle

PIF TICK logo for hero

PIF TICK criteria


Download a summary of the PIF TICK criteria and decide if your organisation is ready to apply.

PIF TICK logo for hero

Individual PIF TICK criteria


Download a summary of the Individual PIF TICK criteria.

The PIF TICK – application and assessment process