About Us

PIF represents more than 300 organisations across the NHS, voluntary, academic, freelance and commercial sectors. Our expert guidance on the production of high-quality health information supports an improved healthcare experience for patients and the public.

We help our members to provide high-quality, clearly communicated, evidence-based healthcare information. The aim is to empower people to make informed decisions about their health and improve outcomes. Health information is a therapy in its own right and should be accessible to all.

Our Vision

QUALITY – We raise standards and highlight good practice in healthcare information and support

INTEGRATION – We campaign for information and support to be integrated in the patient journey

EXPERTISE – We enhance the expertise of people working in the health information sector

IMPACT – We promote the evaluation of health information and support

PIF is an independent, not-for-profit organisation. Extending our influence and impact is only possible with the support of our members, the relationships we build with like-minded organisations and the services we provide.

PIF is governed by a board of non-executive directors and guided by an advisory group of senior information professionals drawn from our membership.

Our funding arrangements are transparent and meet the National Voices/ABPI guidance on industry partnership.