Our objectives
Our charitable objectives align to our Vision. They are:
To advance health in particular but not exclusively by:
(i) setting high standards for health information for the public and patients to use;
(ii) providing guidance, training and support to health professionals and others producing high quality health information; and promoting awareness of high standards for health information among patients and the public.
Our objectives focus our activity on public benefit via supportive member services.
Our activities
The Patient Information Forum promotes access to trusted health information for patients, carers, the public and healthcare professionals.
We do this by raising standards for trusted health information, providing training and support, and certifying quality information providers.
We advocate for ‘access for all’ to trusted health information in health and social care.
We believe integrating trusted health information in care pathways empowers patients and carers. It supports shared decision-making and self-management, improving health outcomes.
Our strategy
QUALITY – PIF raises standards in quality health information and certifies trusted health information producers.
INTEGRATION – PIF campaigns for quality health information and support to be an integral part of the patient journey.
EXPERTISE – PIF enhances the expertise of people working in the field of health information.
INCLUSION – PIF advocates for health information to be available to all, meeting health and digital literacy, accessibility and cultural needs.
INFRASTRUCTURE – We strive to develop and maintain a sustainable, expanding and financially-secure organisation.
