About Us

PIF represents more than 300 organisations across the NHS, voluntary, academic, freelance and commercial sectors. Our expert guidance on the production of high-quality health information supports an improved healthcare experience for patients and the public.

We help our members to provide high-quality, clearly communicated, evidence-based healthcare information. The aim is to empower people to make informed decisions about their health and improve outcomes. Health information is a therapy in its own right and should be accessible to all.

Our Vision

Our purpose

The Patient Information Forum promotes access to trusted health information for patients, carers, the public and healthcare professionals.

We do this by raising standards for trusted health information, providing training and support, and certifying quality information providers.

We advocate for ‘access for all’ to trusted health information in health and social care.

We believe integrating trusted health information in care pathways empowers patients and carers. It supports shared decision-making and self-management, improving health outcomes.

Our strategy

QUALITY – PIF raises standards in quality health information and certifies trusted health information producers.

INTEGRATION – PIF campaigns for quality health information and support to be an integral part of the patient journey.

EXPERTISE – PIF enhances the expertise of people working in the field of health information.

INCLUSION – PIF advocates for health information to be available to all, meeting health and digital literacy, accessibility and cultural needs.

INFRASTRUCTURE – We strive to develop and maintain a sustainable, expanding and financially secure organisation.

PIF is an independent, not-for-profit organisation. Extending our influence and impact is only possible with the support of our members, the relationships we build with like-minded organisations and the services we provide.

PIF is governed by a board of non-executive directors and guided by an advisory group of senior information professionals drawn from our membership.

Our funding arrangements are transparent and meet the National Voices/ABPI guidance on industry partnership.