The Patient Information Forum (PIF) is the independent UK membership body for people working in health information and support. We run the only UK-wide quality mark for health information – the PIF TICK.
PIF membership comes from all sectors. We represent all kinds of information producers and providers, from NHS organisations to large international companies, health charities to tech startups, healthcare professionals to medical writers.
PIF is a charitable incorporated organisation, registered with the Charity Commission, charity number 1203984.
Our charitable objects align to our Vision. They are:
To advance health in particular but not exclusively by:
(i) setting high standards for health information for the public and patients to use;
(ii) providing guidance, training and support to health professionals and others producing high quality health information; and promoting awareness of high standards for health information among patients and the public.
Our objects focus our activity on public benefit via supportive member services.
The Patient Information Forum promotes access to trusted health information for patients, carers, the public and healthcare professionals.
We do this by raising standards for trusted health information, providing training and support, and certifying quality information providers.
We advocate for ‘access for all’ to trusted health information in health and social care.
We believe integrating trusted health information in care pathways empowers patients and carers. It supports shared decision-making and self-management, improving health outcomes.
QUALITY – PIF raises standards in quality health information and certifies trusted health information producers.
INTEGRATION – PIF campaigns for quality health information and support to be an integral part of the patient journey.
EXPERTISE – PIF enhances the expertise of people working in the field of health information.
INCLUSION – PIF advocates for health information to be available to all, meeting health and digital literacy, accessibility and cultural needs.
INFRASTRUCTURE – We strive to develop and maintain a sustainable, expanding and financially-secure organisation.
PIF is a charitable incorporated organisation. Extending our influence and impact is only possible with the support of our members, the relationships we build with like-minded organisations and the services we provide.
PIF is governed by a board of Trustees and guided by an Advisory Group of senior information professionals drawn from our membership.