Health information can play an important role in encouraging and maintaining healthy behaviours. Our expert panel of speakers discussed how behaviour change techniques can be incorporated into health information.

The webinar was also an opportunity to launch our updated guide to Communicating benefits, risks and uncertainties.



Sophie Randall, Director – PIF


Dan Berry, Head of Behaviour Change NHS England

Behavioural insights and cancer screening 

NHS England is using behavioural science to understand barriers to people engaging in cancer screening; and how to support informed choices.

Dr Caroline Wood, Head of Behavioural Insights and Research, BUPA.

Taking a behavioural science approach to designing customer experiences at Bupa UK  

Dr Caroline Wood shared three projects where applying an evidence-based theory about how humans think, has enabled front-line staff to have more meaningful conversations with customers. 

Emma Walker, Health Information Manager, CoppaFeel!

Self-Checkout Web App - Getting young people started with self-checking

Coppafeel! used behaviour change techniques in an accessible web app to support young people getting started with self-checking. A 12-month evaluation of the project demonstrated increased confidence in checking and in people committing to check regularly.

Prof Alf Collins, Ex Clinical Director for Personalised Care NHSE

Use of decision support tools for shared decision-making


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