Our People

Sue is Chief Executive of Scleroderma and Raynaud's UK. 

Sue has more than 25 years’ experience in senior leadership roles in the private, public and voluntary sector. 

Anne has over 25 years’ experience within the pharmaceutical industry and now runs her own consultancy business. 

With over 10 years’ experience as a board member, she brings a wealth of experience in setting strategy and delivering measurable improvement in outcomes.

After a career in manufacturing and international sales, Graham put his business and management skills to use in the public and charity sectors. 

Jacquie was Director of National System Transformation Group, NHS England until summer of 2023.

She has 20 years of experience supporting health and social care teams to improve the quality of services.

Sophie joined PIF in February 2018. Sophie is responsible for strategy, policy and partnerships. She was formerly MD of Oyster Healthcare Communications, a specialist patient communications agency.

Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.

Sheena has been working with PIF since 2019. She is responsible for the weekly PIF Aware newsletter, social media and member training. Sheena is a qualified journalist with a passion for making health information accessible for all.

Eugene joined PIF in 2023. He is the website manager and designer for both the main PIF site and the PIF TICK website. Eugene has a passion for improving user experience through thoughtful design.

Virginia is a UK pharmacist, registered with the GPhC since 2014, and an experienced medical communicator. Virginia supports PIF TICK members throughout their assessment process. She also helps raise wider awareness of the scheme.

Kate has almost 30 years’ experience working with people with long-term conditions to help empower them to make informed choices about their health and lifestyle. She has extensive experience of involving service users in the development of information.

Trishna is a multi-award winning patient engagement consultant and patient advocate, who works with various stakeholders in healthcare and the life sciences to better embed the patient voice in their work. She lives with several long-term health conditions, including multiple sclerosis, and is a patron/ambassador for several charities, as well as being a visiting lecturer in patient engagement at King's College London.

Tom joined Anthony Nolan in 2017 and manages the production of all patient information. Tom previously worked as a broadcast journalist on the BBC News website before managing information production at Terrence Higgins Trust and Mind, giving him great insight into developing accessible information resources with target audiences who have a variety of needs.

Selina is Service Manager (Editorial) in Macmillan Cancer Support’s cancer information development team. She has worked been responsible for producing information on health, social care and related fields for many years, and for establishing and maintaining quality assurance in its publication.

Michele has more than 20 years’ experience in writing and editing public health information for both the public and health professionals. In her role at the PHA, she takes complex information and turns it into user-friendly text for print and digital publication. Michele is committed to producing high quality health information that empowers people to make decisions about their health and help them live longer, healthier lives. 

Linda is a pharmacist by training, but has spent 25 years working in healthcare marketing and communications for various pharmaceutical and nutritional companies and healthcare communication agencies.  

Linda is currently Director Behavioural Sciences at FCB Health Europe.

Joanna works at Digital Health and Care Wales, a Special Health Authority for digital services which has been formed from NHS Wales Informatics Service. She is working on a new Welsh Government sponsored Digital Services for Patients and the Public Programme to develop the NHS Wales App for patients to be empowered to be responsible for and contribute to their health and wellbeing, have access to information and records, and interactions with health and care professionals.

Morag has worked at Dorset County Hospital NHS Foundation Trust Library Service for ten years, initially as a library assistant, later as librarian and recently as library and knowledge specialist. She is the lead for health literacy at the Trust and has set up a network of health literacy champions who advocate quality health information and communication with colleagues and patients/service users. Morag is passionate about making information as patient-friendly as possible and is involved in the reviewing of patient information leaflets at the Trust.

Hannah lives with a hypermobility syndrome, and autonomic dysfunction, and has volunteered with the Hypermobility Syndromes Association for over 10 years, including as chair of the board of trustees since 2019. She is also the founder of Stickman Communications Ltd - creating clear, practical ways of communicating about disability.

Lynsey has worked in health libraries since 2005, working in academic sector and the NHS before joining The King’s Fund’s library service in 2016.

She has been an active member of CILIP Health Libraries Group (HLG) committee since 2016 and recently took on the role of Co-Chair of the group in 2021.

Steph specialises in health information and digital content design in the NHS. She leads on inclusive and accessible information delivery across 5 hospitals and community sites. With a background in frontline care, Steph is deeply committed to implementing practices that address health inequalities and uplift groups at disproportionate risk.

Rachael has worked in the NHS since 2009. Rachael's clinical background is as a Speech and Language Therapist. Rachael currently works in clinical quality improvement in mental health and learning disability services. Rachael has a particular interest in public health and the link between good quality accessible health information and the prevention of health inequalities.

Knut is a practising GP in Bristol and helps organisations provide health information, promote self-care and signpost services through PIF TICK certified mobile apps.

Juhi has been a practicing NHS doctor since 2005 and a GP for over a decade.  In April 2018, she became Co-founder and Clinical Director for Cognitant Group and is now Medical Director. She is strongly focused on innovating the content and delivery of health information making it accessible, memorable and easy to understand through the use of immersive technology. Juhi is passionate about preventative medicine, overcoming literacy barriers, tackling misinformation and ultimately empowering patients to make informed decisions about their care.

Alice is a GP, clinical director at Cognitant Group and clinical lead at ApptHealth. In all her roles, Alice advocates for empowering patients and the public with knowledge and understanding to improve their own health and wellbeing. She has a particular interest in child health and prevention.

Sion has worked in health information since 2011 and currently leads the Health Content team at Parkinson's UK, where they manage digital, print and magazine content. He acted as editor of their information and support magazine for 6 years, and has helped develop new digital products to deliver their content. He is passionate about creating health content that is clear, digestible and easy to understand for everyone who accesses it.

Dr Belinda Coker is the founder and CEO of Your Trusted Squad, a virtual fertility service that provides health information on fertility, health and wellbeing. She is an experienced GP and executive medical director with a wealth of expertise in fertility, reproductive and sexual health, customer experience and clinical quality. Belinda has also felt the devastating impact of infertility and repeated baby loss over the last 12 years and this led her to start Your Trusted Squad.

Caroline studied at Coventry University, specialising in health information literacy. She has worked for the UK Health Security Agency (formerly Public Health England) since 2014. Her current role involves finding the evidence to inform public health decision-making and providing current awareness services on topics including global health, mental health, and COVID-19. She has worked in medical libraries in various settings since 1999. Throughout her career, she has focused predominantly on information literacy, evidence based practice, knowledge management, and improving access to good quality health information for all.

Sophie is the Director of Education and Health Comms at CoppaFeel!, a breast cancer charity working to raise awareness amongst 18-35 year olds. She has worked within the sector for 8 years, leading on education strategy development, health information and impact monitoring for the organisation. She is passionate about ensuring young people are educated and informed so they can be proactive about their health.

Emma Rushton is the Information and Services Manager at the Multiple System Atrophy Trust (MSA Trust). The MSA Trust supports people with MSA, a rare progressive neurological condition that affects adult men and women. Emma joined the Trust in 2014 and has responsibility for ensuring that quality support services are offered to all people affected by MSA and those supporting them. She has worked with both the Information Standard and PIF TICK accreditations, ensuring the organisations resources are of high-quality and meet service user needs. Prior to working at the Trust, and after graduating from the University of Plymouth, she worked in primary school education settings providing support and guidance to vulnerable children and their families.

In September 2019, Julie joined EIDO Healthcare as their Content Director, managing a library of patient information that serves to support informed consent. Before that, she was the editor of journals including the British Journal of Healthcare Assistants, British Journal of Community Nursing and the British Journal of Nursing for over a decade. Julie is a trustee of The Lindsay Leg Club Foundation and provides editorial support for their patient and clinical information. She is passionate about clear, accessible health information and is delighted to be a member of the PIF TICK Steering Group.

Emma has been working in health content production and strategy for over 12 years. Currently at Diabetes UK, Emma leads excellence in audience-led, impactful health and lifestyle content across a range of formats and channels. Prior to this, Emma developed her passion for producing high-quality patient information during her time at University College London Hospitals NHS Trust and Macmillan Cancer Support.