People at PIF

Non-executive directors of the Patient Information Forum ensure the organisation operates effectively and meets its objectives. The board oversees the development and implementation of the business plan and strategy. It provides robust financial and performance oversight and governance.

The Advisory Group of the Patient Information Forum ensures that the interests of health information professionals, from a range of sectors, and other groups with an interest in patient information, are fully taken into account within the work of the Patient Information Forum.

The PIF Advisory Group is a collection of individuals who bring unique perspectives and expertise in order to more effectively guide the work of PIF.  The Advisory Group play an active role in helping PIF achieve its vision.

Our Board

Sue Farrington


Sue is Chief Executive of Scleroderma and Raynaud's UK. 

Sue has more than 25 years’ experience in senior leadership roles in the private, public and voluntary sector. 

Anne Ballard

Non-Executive Director

Anne has over 25 years’ experience within the pharmaceutical industry and now runs her own consultancy business. 

With over 10 years’ experience as a board member, she brings a wealth of experience in setting strategy and delivering measurable improvement in outcomes.

Graham Parker

Non-Executive Director

After a career in manufacturing and international sales, Graham put his business and management skills to use in the public and charity sectors. 

Jacquie White

Non-Executive Director

Jacquie is Director National System Transformation Group at NHS England. 

She has 20 years experience supporting health and social care teams to improve the quality of services.

Our Team

Sophie Randall


Sophie joined PIF in February 2018. Sophie is responsible for strategy, policy and partnerships. She was formerly MD of Oyster Healthcare Communications, a specialist patient communications agency.


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Dan Wills

Quality Mark Manager

Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.

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Nicole Naylor

Member Services Manager

Nicole joined PIF in 2009 and became Head of Operations in January 2018. Nicole is responsible for member services, finance, events and quality.  Nicole was previously Patient Involvement Manager at the Royal College of Physicians.

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Our Advisory Group

Chiara De Biase

Head of Patient Experience, Anthony Nolan

Chiara is accountable for the delivery of patient information and support as well as funding NHS posts, and developing clinical and supportive care pathways for patients before and after transplant, including palliative and end-of-life care.

Enid Povey

Clinical Lead, NHS Digital

Enid is currently Clinical Lead for (NHS Choices). Within this role she is responsible for the governance processes and assurance to ensure the website content and information remains current, safe and effective.

Gary Birkenhead

Improvement Adviser, Macmillan Cancer Support

Gary has worked in a variety of roles in the information, research, public policy and programme development departments and the NHS. In 2013 he joined the Information and Support Department at Macmillan Cancer Support as an Improvement Adviser, working with cancer information and support services across the UK.

Joanna Dundon

National Clinical Informatics Lead - Public at NHS Wales Informatics Service

Joanna has been working at the NHS Wales Informatics Service since 2008. In September 2016 she began work to develop an interactive digital patient portal to access information and resources from NHS Wales, and a personalised patient platform.

Kate Betteridge

Director, Neil Betteridge Associates

Kate has almost 20 years’ experience working with people with long-term conditions to help empower them to make informed choices about their health and lifestyle. She has extensive experience of involving service users in the development of information.

Katrina Glaister

Clinical Governance Facilitator, Salisbury NHS Foundation Trust

At Salisbury Hospital, Katrina works for the Quality Directorate where she has raised the profile of patient information throughout the trust, devising a rigorous quality assurance process for patient information.

Dr Knut Schroeder

GP, Honorary Senior Clinical Lecturer in General Practice, Health Information Specialist and Founder, Expert Self Care Ltd

Knut is a practising GP in Bristol, author of 'Diagnosing Your Health Symptoms for Dummies' and interim CEO of the Self Care Forum. He believes in using mobile technology to make relevant, reliable and reassuring health information easily available for everyone.

Linda Cowie

Independent Consultant

Linda is a pharmacist by training, but has spent 25 years working in healthcare marketing and communications for various pharmaceutical and nutritional companies and healthcare communication agencies.

Louise Coghlin

Freelance Writer, Editor and Project Manager

Louise is a freelance writer and editor specialising in life sciences, health and illness. She has a degree in biochemistry and over 20 years' experience working for publishers, charities, drugs companies and communications agencies.

Sarah Hennessey

Librarian, South West Yorkshire Partnership Foundation Trust

Sarah has worked in consumer health information since 2000. She is currently a librarian in a Mental Health Hospital, specialising in mental health information but also supporting the trust and the local community with health promotion on all aspects of health and well being.