People at PIF

Non-executive Directors of the Patient Information Forum ensure the organisation operates effectively and meets its objectives. The Board oversees the development and implementation of the business plan and strategy. It provides robust financial and performance oversight and governance.

The Advisory Group of the Patient Information Forum ensures that the interests of health information professionals, from a range of sectors, and other groups with an interest in patient information, are fully taken into account within the work of the Patient Information Forum.

The PIF Advisory Group is a collection of individuals who bring unique perspectives and expertise in order to more effectively guide the work of PIF.  The Advisory Group play an active role in helping PIF achieve its vision.

Our Board

Sue Farrington


Sue is Chief Executive of Scleroderma and Raynaud's UK. 

Sue has more than 25 years’ experience in senior leadership roles in the private, public and voluntary sector. 

Anne Ballard

Non-Executive Director

Anne has over 25 years’ experience within the pharmaceutical industry and now runs her own consultancy business. 

With over 10 years’ experience as a board member, she brings a wealth of experience in setting strategy and delivering measurable improvement in outcomes.

Graham Parker

Non-Executive Director

After a career in manufacturing and international sales, Graham put his business and management skills to use in the public and charity sectors. 

Jacquie White

Non-Executive Director

Jacquie is Director National System Transformation Group at NHS England. 

She has 20 years experience supporting health and social care teams to improve the quality of services.

Our Team

Sophie Randall


Sophie joined PIF in February 2018. Sophie is responsible for strategy, policy and partnerships. She was formerly MD of Oyster Healthcare Communications, a specialist patient communications agency.

Dan Wills

Quality Mark Manager

Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.

Nicole Naylor

Member Services Manager

Nicole joined PIF in 2009. She is currently responsible for PIF member services. Nicole has worked in healthcare for over 25 years and was previously Patient Involvement Manager at the Royal College of Physicians.

Our Advisory Group

Kate Betteridge

Director, Betteridge Associates

Kate has almost 30 years’ experience working with people with long-term conditions to help empower them to make informed choices about their health and lifestyle. She has extensive experience of involving service users in the development of information.

Gary Birkenhead

Care Improvement Programme Lead, MND Association

Gary has worked in information, research, public policy, programme development and quality improvement roles in the NHS, and at charities such as Scope and Macmillan Cancer Support. Gary is currently Care Improvement Programme Lead at the Motor Neurone Disease Association.

Tom Bishop

Senior Patient Services & Information Manager, Anthony Nolan

Tom joined Anthony Nolan in 2017 and manages the production of all patient information. Tom previously worked as a broadcast journalist on the BBC News website before managing information production at Terrence Higgins Trust and Mind, giving him great insight into developing accessible information resources with target audiences who have a variety of needs.

Louise Coghlin

Freelance Writer, Editor and Project Manager

Louise is a freelance writer and editor specialising in health and life sciences. She has a degree in biochemistry, over 20 years' experience working for publishers, charities, pharmaceutical companies and communications agencies, and is currently studying part-time for an MSc in public health.

Selina Corkery

Service Manager (Editorial), Macmillan Cancer Support

Selina is Service Manager (Editorial) in Macmillan Cancer Support’s cancer information development team. She has worked been responsible for producing information on health, social care and related fields for many years, and for establishing and maintaining quality assurance in its publication.

Linda Cowie

Director Behavioural Sciences, FCB Health Europe

Linda is a pharmacist by training, but has spent 25 years working in healthcare marketing and communications for various pharmaceutical and nutritional companies and healthcare communication agencies.  

Linda is currently Director Behavioural Sciences at FCB Health Europe.

Joanna Dundon

National Clinical Informatics Lead – Public, Digital Health and Care Wales

Joanna works at Digital Health and Care Wales, a Special Health Authority for digital services which has been formed from NHS Wales Informatics Service. She is working on a new Welsh Government sponsored Digital Services for Patients and the Public Programme to develop the NHS Wales App for patients to be empowered to be responsible for and contribute to their health and wellbeing, have access to information and records, and interactions with health and care professionals.

Jaina Engineer

Knowledge Services Manager, Alzheimer's Society

With experience in creating accessible health information for the NHS and the charity sector, Jaina is currently Knowledge Services Manager at the Alzheimer's Society. She oversees the production of the charity’s information, ensuring all content is evidence-based, accessible to a diverse audience, and empowers people to make informed decisions about their health and care.

Hannah Ensor

Founder, Stickman Communications and Chair of the Hypermobility Syndromes Association

Hannah lives with a hypermobility syndrome, and autonomic dysfunction, and has volunteered with the Hypermobility Syndromes Association for over 10 years, including as chair of the board of trustees since 2019. She is also the founder of Stickman Communications Ltd - creating clear, practical ways of communicating about disability.

Lynsey Hawker

Librarian - The King's Fund

Lynsey has worked in health libraries since 2005, working in academic sector and the NHS before joining The King’s Fund’s library service in 2016.

She has been an active member of CILIP Health Libraries Group (HLG) committee since 2016 and recently took on the role of Co-Chair of the group in 2021.

Rachael Middle

Clinical Quality Improvement Lead in Learning Disability and Mental Health Services, Isle of Wight NHS Trust

Rachael has worked in the NHS since 2009. Rachael's clinical background is as a Speech and Language Therapist. Rachael currently works in clinical quality improvement in mental health and learning disability services. Rachael has a particular interest in public health and the link between good quality accessible health information and the prevention of health inequalities.

Dr Knut Schroeder

GP and Health Information App Producer, Founder and Director of Expert Self Care Ltd

Knut is a practising GP in Bristol and helps organisations provide health information, promote self-care and signpost services through PIF TICK certified mobile apps.

Dr Juhi Tandon

GP and Clinical Director, Cognitant

Juhi has been a practicing NHS doctor since 2005 and a GP for over a decade.  In April 2018, she became Co-founder and Clinical Director for Cognitant Group. She is strongly focused on innovating the content and delivery of health information making it accessible, memorable and easy to understand through the use of immersive technology. Juhi is passionate about preventative medicine, overcoming literacy barriers, tackling misinformation and ultimately empowering patients to make informed decisions about their care.