People at PIF

Non-executive Directors of the Patient Information Forum ensure the organisation operates effectively and meets its objectives. The Board oversees the development and implementation of the business plan and strategy. It provides robust financial and performance oversight and governance.

The Advisory Group of the Patient Information Forum ensures that the interests of health information professionals, from a range of sectors, and other groups with an interest in patient information, are fully taken into account within the work of the Patient Information Forum.

The PIF Advisory Group is a collection of individuals who bring unique perspectives and expertise in order to more effectively guide the work of PIF.  The Advisory Group play an active role in helping PIF achieve its vision.

Our Board

Sue Farrington


Sue is Chief Executive of Scleroderma and Raynaud's UK. 

Sue has more than 25 years’ experience in senior leadership roles in the private, public and voluntary sector. 

Anne Ballard

Non-Executive Director

Anne has over 25 years’ experience within the pharmaceutical industry and now runs her own consultancy business. 

With over 10 years’ experience as a board member, she brings a wealth of experience in setting strategy and delivering measurable improvement in outcomes.

Graham Parker

Non-Executive Director

After a career in manufacturing and international sales, Graham put his business and management skills to use in the public and charity sectors. 

Jacquie White

Non-Executive Director

Jacquie is Director National System Transformation Group at NHS England. 

She has 20 years experience supporting health and social care teams to improve the quality of services.

Our Team

Sophie Randall


Sophie joined PIF in February 2018. Sophie is responsible for strategy, policy and partnerships. She was formerly MD of Oyster Healthcare Communications, a specialist patient communications agency.


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Dan Wills

Quality Mark Manager

Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.

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Nicole Naylor

Member Services Manager

Nicole joined PIF in 2009. She is currently responsible for PIF member services. Nicole has worked in healthcare for over 25 years and was previously Patient Involvement Manager at the Royal College of Physicians.

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Our Advisory Group

Kate Betteridge

Director, Betteridge Associates

Kate has almost 30 years’ experience working with people with long-term conditions to help empower them to make informed choices about their health and lifestyle. She has extensive experience of involving service users in the development of information.

Gary Birkenhead

Area Support Co-ordinator (Greater Manchester), Motor Neurone Disease Association

Gary has worked in information, research, public policy, programme development and quality improvement roles in the NHS, and at charities such as Scope and Macmillan Cancer Support. Gary is currently Area Support Co-ordinator at the Motor Neurone Disease Association.

Louise Coghlin

Freelance Writer, Editor and Project Manager

Louise is a freelance writer and editor specialising in health and life sciences. She has a degree in biochemistry, over 20 years' experience working for publishers, charities, pharmaceutical companies and communications agencies, and is currently studying part-time for an MSc in public health.

Selina Corkery

Service Manager (Editorial), Macmillan Cancer Support

Selina is Service Manager (Editorial) in Macmillan Cancer Support’s cancer information development team. She has worked been responsible for producing information on health, social care and related fields for many years, and for establishing and maintaining quality assurance in its publication.

Linda Cowie

Independent Consultant

Linda is a pharmacist by training, but has spent 25 years working in healthcare marketing and communications for various pharmaceutical and nutritional companies and healthcare communication agencies.

Chiara De Biase

Director of Patient Services, Anthony Nolan

Chiara is accountable for the delivery of patient information and support as well as funding NHS posts, and developing clinical and supportive care pathways for patients before and after transplant, including palliative and end-of-life care.

Joanna Dundon

National Clinical Informatics Lead – Public, NHS Wales Informatics Service

Joanna has been working at the NHS Wales Informatics Service since 2008. She is working on a new Welsh Government sponsored Digital Services for Patients and the Public Programme to develop a new core platform and application for patients to be empowered to be responsible for and contribute to their health and wellbeing, and interactions with health and care professionals.

Jaina Engineer

Knowledge and Evidence Manager, Crohn’s & Colitis UK

With previous experience in communications for the NHS, Jaina is currently the Knowledge and Evidence Manager at Crohn’s & Colitis UK. She oversees the production of the charity’s award-winning information, ensuring all content from booklets to animations are evidence-based, accessible to a diverse audience, and empower people to make informed decisions about their health and care.

Hannah Ensor

Founder, Stickman Communications and Chair of the Hypermobility Syndromes Association

Katrina Glaister

Clinical Governance Facilitator, Salisbury NHS Foundation Trust

At Salisbury Hospital, Katrina works for the Quality Directorate where she has raised the profile of patient information throughout the trust, devising a rigorous quality assurance process for patient information.

Sarah Hennessey

Librarian, South West Yorkshire Partnership Foundation Trust

Sarah has worked in consumer health information since 2000. She is currently a librarian in a Mental Health Hospital, specialising in mental health information but also supporting the trust and the local community with health promotion on all aspects of health and well being.

Rachael Middle

Speech and Language Therapist, Southern Health NHS Foundation Trust

Rachael has worked in the NHS as a Speech and Language Therapist since 2007. Rachael currently works with adults with learning disabilities and has a particular interest in embedding the Accessible Information Standard.

Enid Povey

Clinical Lead, NHS Digital

Enid is currently Clinical Lead for (NHS Choices). Within this role she is responsible for the governance processes and assurance to ensure the website content and information remains current, safe and effective.

Dr Knut Schroeder

Founder, Expert Self Care Ltd, GP, Honorary Senior Clinical Lecturer in General Practice and Health Information Specialist

Knut is a practising GP in Bristol, author of 'Diagnosing Your Health Symptoms for Dummies' and interim CEO of the Self Care Forum. He believes in using mobile technology to make relevant, reliable and reassuring health information easily available for everyone.