Digital tools have the potential to help patients receive the right information at the right time but inclusion is key according to speakers at PIF’s recent event.
Innovative uses of social media, apps and targeted information were showcased by charities and NHS organisations throughout the day.
Speakers highlighted how digital tools could be used to:
- Tailor patient information to avoid overload
- Increase empathy and understanding of conditions
- Reach groups who had disengaged from traditional contact
- Tackle misconceptions
- Increase awareness of organisations
Introducing the event, Sophie Randall, PIF’s head of strategy and partnership, said there were two main focuses – innovation and inclusion.