Social media is playing an increasingly important role in how the UK public receives health information.
92% of online adults (15+) access YouTube. 18-34 year olds spend an average of 70 minutes per day on the site.
In 2021, there were more than 2bn views of health condition videos on YouTube in the UK.
YouTube Health Shelf launched for NHS organisations last year. It is expected to expand to other health information producers later this year.
We recently attended a series of best practice webinars hosted by YouTube health. Below is a summary of some of the key points and top tips from those webinars.