We know people experiencing homelessness are disproportionately affected by physical health conditions. 

The question is, "How can health providers such as members of PIF best support and reach people experiencing homelessness?". 

While there's no clear-cut answer, this blog delves into how health providers can reflect on experiences and utilise them to develop content that is not only accessible but also relatable to those experiencing homelessness.

Understanding multiple disadvantage  

One of the most important areas to consider is how to prevent individuals from having to meet specific criteria to access care. 

This means moving away from rigid criteria-based access and toward meeting individuals where they are, tailoring care and resources to their unique needs.

This approach is especially important given many individuals experiencing homelessness face ‘multiple disadvantage’. 

This term encompasses the often-overlooked myriad of challenges individuals facing homelessness endure, often in addition to physical health, and acknowledges the impact this has on their current circumstances. 

Multiple disadvantage highlights the shortcomings of services, resources and systems that focus on singular issues or populations. 

When services work towards meeting people’s needs but lack a comprehensive understanding of the barriers hindering their access to knowledge and care, they fall short. 

When this happens, it can make accessing healthcare feel overwhelming, confusing, isolating, and difficult to manage independently.

The challenges of multiple disadvantage are often compounding. Where they intersect can include experiences of:

  • Poverty
  • Trauma
  • Abuse and neglect
  • Racism
  • Homophobia
  • Discrimination
  • Marginalisation
  • Low health literacy
  • Digital exclusion
  • Housing instability
  • Mental health
  • Substance use
  • Domestic violence
  • Homelessness
  • Housing instability
  • Language and communication needs

Navigating the challenges: considerations for reaching people experiencing homelessness

Understanding the diverse experiences within homelessness is crucial to creating effective and tailored resources. 

Reflecting on these experiences highlights the importance of approaching health resources with empathy and sensitivity. Below are our top tips for building health resources.  

1. Language matters: speak to what connects to people experiencing homelessness

The language we use is important and should consider the unique circumstances and challenges faced by people facing homelessness. 

Conventional health literature often falls short, overlooking their needs, emphasising the need for tailored communication that truly connects with individuals. 

Whether someone is dealing with the absence of support systems, navigating trauma, or confronting various facets of multiple disadvantage, every aspect underscores the importance of crafting information that speaks directly to their experiences. 

It's not just about what is said but how it connects with the lived realities of those facing homelessness – an approach that bridges the gap conventional resources tend to overlook.

Take diabetes resources as an example. Not everyone experiencing homelessness has the facilities to store medication or has the means to buy food best for their condition, relying on donations or food banks. 

A simple adaptation in the language of a resource could be acknowledging this can be confusing or challenging to navigate when housing is unstable and offering non-judgemental advice on how people can work with within their means or with what they have. 

Key themes in this approach are:

People want to feel heard and understood: Incorporating trauma-informed language is crucial to feeling seen and destigmatising healthcare. 

When developing resources, think about what that piece of information might mean for that individual who has faced various disadvantages. Speak in a language that feels comfortable, humanising and representative of people’s experiences and levels of understanding. 

We find using street terminologies or every-day language rather than jargon or medical language can be a great way of allowing someone to feel seen. This approach actively works towards breaking down barriers and ensuring healthcare information is easily understood and relatable.

People want to understand and learn the necessary: Within the context of experiencing challenges and multiple disadvantage, time can be sensitive and individuals do not want to know information that is not relevant to their current situation. Communicating in a clear, simple language is important. It should also communicate important factors such as:

  • Implications on health
  • Accessibility and logistics. For example, state if a service is free or offer adaptations to make someone feel comfortable
  • Next steps and actions
  • Mitigating concerns and identifying support available

2. Consider different formats and presentation

Different formats of health information are important when supporting people with language and communication needs in the context of multiple disadvantage.

This is particularly relevant within an often-chaotic environment in hostels, rough sleeper hubs or day centres with other people who also have varied support needs. 

Our aim is to integrate our own knowledge and guidance we offer during face-to-face interactions into written resources. Below are some examples of how this can be achieved:

  • Space: When we are meeting to support people, especially within noisy hostels, we try to find a quiet as possible space, away from other distractions and interruptions.
    • Within literature this can translate to adopting a clear, simple layout in a format tailored to the individual’s needs. An ideal approach is something tangible such as a paper they can take away but that can also be accessed online when needed. Think simple and not overwhelming.
  • Focus: When meeting, we find choosing and focusing on one topic can help with an individual’s understanding of the topic and encourage more meaningful engagement with a plan. So, reducing small talk and bringing people back to the focus when the conversation strays off topic.
    • Within your written resource do not overwhelm people with clinical language and try to cover all elements of a person's care or the health pathway for that need or condition. Focus on key elements that will relate to that person's need.
  • Prompts, images, and reminders: During a support session, we bring people back to the focus by using visual aids and tangible resources they can take with them as a reminder of the ‘thing’ we are working on.
    • Can your resource include images to relay the point again?
    • Perhaps the format could be an info leaflet that turns into a poster if someone has a hostel room to stay in.
  • Reflect and plan: The last thing we try to do within a session is really focus on what actions we are going to each take away and work on.
    • Within the resource can you try to initiate this thought process with the person experiencing homelessness by providing top tips for taking actions or a clear diagram of the pathway they can access?

3. Capture voices and work with experts

People want to feel heard and seen within resources that are shared with them, and often people experiencing homelessness do not feel they are represented. 

Capturing the voice of individuals and working in partnerships with experts is the key to creating tailored health information. 

Take a health procedure as an example, literature could include peer experiences, advice on how to feel comfortable and prepared for the appointment and the benefits of attending. Other suggestions include:  

Work with experts and embed real experiences: leaning on people with lived experience or experts within the field is a great way to pause, reflect and ensure resources are well considered and tailored to the needs of people experiencing homelessness. 

We find working with key stakeholders such as people with lived experience, homeless charities and specialist healthcare professionals, social workers or support workers offer an invaluable insight into healthcare and conditions. 

Embedding quotes and anecdotes of health conditions, services or procedures can destigmatise and mitigate an individual’s anxieties. Consider co-producing literature that is peer and expert-led and speaks to both experience and procedures.  

4. Make resources practical and actionable:  

Often the hardest part about addressing your health is taking that first step, particularly if you’ve tried many times before. 

Making a health resource practical is largely about how it can inform and compel an individual to take matters into their own hands. 

In an ideal world this would be in the context of regular input from homeless support services. However, where a person does not have that support, it is important to empower them with the tools and knowledge from resources to feel able and confident to take action.

It is hard when you feel like you have been disappointed by services in the past, so the resource needs to be transparent. Is it clear for the person:

  • What do they need to do?
  • What will services do for them?

Take sexual health screening resources as an example – in the context of multiple disadvantage the process brings up a range of emotions and practical concerns for people. 

When outlining the various options, it's crucial to address the following considerations, allowing individuals to easily identify what aligns best with their needs whilst managing concerns that may come up:

  • What if I want to complete the test at home?
  • Can I access support in a clinical setting, and how can you ensure I won't face stigmatisation during my visit?
  • How will I be supported throughout the process, considering my history of sexual trauma?
  • What measures can be taken to feel comfort during the appointment?
  • What outcomes do I hope to achieve, and can the service likely meet them during the appointment?
    • Consider featuring a peer's account of the service's benefits to instil trust in the process.
  • In the event of a positive result and lacking a place to stay, how will I be supported in terms of treatment?
  • Lastly, if I encounter difficulties, is there a way to seek advice – perhaps through a helpline for questions or discussions about the process?

Empathy at the heart of health: our conclusions

In efforts to improve health outcomes for people experiencing homelessness, fostering empathy and understanding lies at the core. 

By acknowledging the complexities of multiple disadvantage, we emphasise the need for tailored health content. 

By embracing inclusive language and providing practical guidance, health resources can bridge the gap between conventional resources and the unique experiences of individuals facing homelessness. 

It is not just about sharing information; it’s a commitment to connect with the lived experiences of those facing homelessness using empathy as a guiding compass towards health resources that resonates with the diverse narratives of those who are seldom heard.  

Watch Taylor and Fiona's presentation at our Engaging with Seldom-Heard Groups webinar here.

Useful resources and recommended reading 

The Unhealthy State of Homelessness 2022  

Multiple Disadvantage  

Groundswell Resource Hub  

The speech, language and communication needs of rough sleepers in London

See more

Challenges and Solutions Workshop April 2024

Published:
18th April 2024

Our spring Health Information Challenges and Solutions Workshop saw members discuss AI, diverse user needs and opportunities in an election year.

Read More

Challenges and Solutions Workshop September 2023

Published:
27th September 2023

Our autumn Challenges and Solutions workshop saw members discuss capacity challenges and conflicting feedback as well as voting on upcoming PIF events.

Read More

YouTube launches expanded HealthFeatures

Published:
13th September 2023

PIF director Sophie Randall shares her thoughts on how the launch of YouTube’s expanded HealthFeatures provided an opportunity to examine the complex…

Read More

Using personalised care conversation skills to support patients with money worries

Published:
13th September 2023

Dr Emma Hyde, clinical director of the Personalised Care Institute, discusses how person-centred conversations can help tackle health issues caused by…

Read More

YouTube HealthShelf Q&A summary

Published:
5th July 2023

PIF director Sophie Randall outlines key points from an update on YouTube HealthShelf applications for charities and private companies.

Read More

Marking three years of the PIF TICK

Published:
14th June 2023

As the PIF TICK celebrates its 100th accredited member, PIF director Sophie Randall reflects on how far the scheme has come and what happens next.

Read More

YouTube Health best practice – top tips

Published:
5th April 2023

PIF communications manager Sheena Campbell summarises top tips from a recent YouTube Health best practice series.

Read More

Health Information Challenges and Solutions Workshop winter 2023

Published:
31st January 2023

Our winter Health Information Challenges and Solutions Workshop saw members discussing accessible language, review processes and misinformation.

Read More

Translated health information is essential to tackling health inequality

Published:
11th January 2023

Sophie Randall, Director, Patient Information Forum and Dr Alice Wood, GP and Clinical Director, Cognitant Group discuss the importance of translated…

Read More

Use of negative contractions in health information

Published:
23rd November 2022

PIF communications manager Sheena Campbell rounds up responses to a recent query on using negative contractions in health information.

Read More

Health Literacy UK Conference 2022

Published:
17th November 2022

Health Literacy UK conference advocates for a national community of practice to bring forward health literacy interventions and measure their effectiveness.

Read More

WHO launches toolkit to tackle misinformation

Published:
27th October 2022

PIF director Sophie Randall discusses a new WHO toolkit for tackling misinformation in non-communicable disease which features the PIF TICK as a case…

Read More

Health Information Challenges and Solutions Workshop autumn 2022

Published:
28th September 2022

Our autumn Health Information Challenges and Solutions Workshop saw members discussing impact, accessibility, digital and a lack of resources.

Read More

Explaining how patient data informs health information

Published:
20th July 2022

By Grace Annan-Callcott, Programme Adviser, Understanding Patient Data

Read More

Recognising individuality and removing stigma to tackle health inequalities

Published:
14th July 2022

Sukhjeen Kaur, founder of Chronically Brown, says we must stop lumping ‘ethnic minority’ communities together if we are to truly tackle health inequalities.

Read More

Empowering patients with information at their fingertips

Published:
28th June 2022

In our latest 25th anniversary blog, Joanna Dundon from Digital Health and Care Wales discusses how the right information at the right time can empower…

Read More

How health information in Scotland has evolved over 25 years

Published:
22nd June 2022

In the latest in our series of 25th anniversary blogs, Linsey Jonsson from Public Health Scotland looks at how health information has changed during that…

Read More

Exploring the history of The King's Fund

Published:
22nd June 2022

Deena Maggs, head of library services at The King's Fund, explores the organisation's 125-year history, including its support for the formation of PIF…

Read More

In conversation with PIF co-founder Mark Duman

Published:
16th June 2022

An interview with PIF co-founder Mark Duman to celebrate our 25th anniversary.

Read More

'The next 25 years of health information will be challenging but interesting'

Published:
8th June 2022

In the first of our 25th anniversary series of blogs long-standing PIF member Gary Birkenhead discusses the evolution of health information and the challenges…

Read More

Keeping health literacy in the spotlight: a strategic approach

Published:
16th March 2022

Freelance health communications specialist Anneliese Levy discusses how to keep health literacy at the top of the agenda and create health-literacy optimised…

Read More

Measuring your impact – why bother?

Published:
8th March 2022

PIF Chair Sue Farrington discusses the importance of measuring and evaluating impact in health information.

Read More

Health Information Challenges and Solutions Workshop spring 2022

Published:
3rd February 2022

Our first Health Information Challenges and Solutions Workshop of 2022 saw members discussing dissemination, accessibility and involving users.

Read More

Judging the quality of YouTube videos on COVID-19 – lessons learnt

Published:
3rd November 2021

PIF member and freelance writer Louise Coghlin investigates the quality and reliability of YouTube videos on Covid and Covid vaccines.

Read More

A year of progress on health and digital literacy

Published:
27th October 2021

In the last week of Health Literacy Month, PIF director Sophie Randall shares our activity over the past year to meet our health and digital literacy…

Read More

Promoting evidence-based health information

Published:
20th October 2021

Dan Wills, manager of the PIF TICK scheme, explains why communicating evidence clearly in health information matters.

Read More

PIF TICK – one year on and looking to the future

Published:
9th June 2021

As we mark one year of the PIF TICK – the UK quality mark for trusted health information – we unveil plans for our new public-facing website.

Read More

The Perfect Patient Information Journey (PPIJ) and integrated public private pathways

Published:
22nd April 2021

By Karen Harrowing, an independent adviser in healthcare governance, quality systems and medication safety.

Read More

Digital exclusion in the time of COVID-19

Published:
31st March 2021

Holly Barrow, from the Immigration Advice Service, discusses digital exclusion during the coronavirus pandemic.

Read More

Health Information Challenges and Solutions 2021

Published:
25th March 2021

We sum up the main talking points from our Health Information Challenges and Solutions workshop held on 23 March, 2021.

Read More

PIF: A year in review

Published:
6th January 2021

Chair Sue Farrington looks back at what we learned in 2020 and our hopes for 2021.

Read More

Engaging Long COVID patients

Published:
30th November 2020

Patient Safety Learning looks at some of the concerns facing people living with Long COVID.

Read More

'Together we can continue to ensure we move to a health literate world'

Published:
6th October 2020

Dr Evelyn McElhinney PhD, RN Chair Health Literacy UK, responds to the recommendations of PIF's Health and Digital Literacy Survey Report

Read More

Using behavioural insights to encourage a return to care

Published:
14th September 2020

Lack of information and fear of Covid-19 is preventing some patients from getting the healthcare they need. Applying behavioural insights to information…

Read More

Finding credible healthcare information

Published:
15th July 2020

Sue Farrington, Chair of the Patient Information Forum, discusses why trust is crucial to patients and the public.

Read More

Why is health information important to me? It isn’t just my job

Published:
7th July 2020

Dan Wills PIF’s Quality Manager and Lead Assessor for the PIF TICK explains why he is passionate about trustworthy health information.

Read More

Key practice points on user engagement

Published:
25th June 2020

Sophie Randall collates key practice points from PIF's existing guidance in light of the Public Health England recommendations on communication and information.

Read More

Supercharged Superhero by Gemma Everson

Published:
8th April 2020

Author hopes personal story will help other families struggling with invisible illnesses.

Read More

Event report – Using digital tools to maximise health information

Published:
6th March 2020
Read More

Children's book aims to raise awareness of invisible illnesses

Published:
14th January 2020

We talk to Gail Crampton, author of Rodney Meadow-Hopper, The Hare Who Didn't Care, about her inspiration and what she hopes the book will achieve.

Read More

Making digital services accessible

Published:
18th December 2019

by Ian Roddis – Lead Product Manager for the NHS digital service manual

Read More

Event report – Health Information for Children and Young People

Published:
14th November 2019

Letting the authentic voice of children and young people shine through

Read More

Is digital and social inclusion key to transformational change?

Published:
15th October 2019

by Alexis Farrow – Head of Strategy and Transformation, Connected Nottinghamshire

Read More

Patient information a ‘linking thread’ at NHS Expo 2019

Published:
12th September 2019

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Health literacy challenge and the NHS Long Term Plan

Published:
2nd September 2019

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Developing health information to engage everyone

Published:
2nd July 2019

by Sheena Campbell – Communications Manager, Patient Information Forum

Read More

Patient-centred care: all in this together

Published:
11th April 2019

by Barbara Chidgey – Bevan Advocate and Executive Chair of the Leading Wales Awards

Read More

EU clinical trial sponsors to publish lay-friendly summaries of key findings

Published:
11th April 2019

by Hannah Bridges – Freelance Writer, HB Health Comms Limited

Read More

Build trust and confidence to engage with seldom heard groups

Published:
4th April 2019

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

NHS plan promises empowered and informed patients via digital tools

Published:
11th January 2019

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Changes in health information over the past 21 years – and the outlook for the future

Published:
4th January 2019

by Rachael Twomey – Quality and Evaluation Officer, Macmillan Cancer Support

Read More

Health Information. How has it changed over the last 21 years?

Published:
4th January 2019

by Vicky Mclaren – IT & Digital Program Manager, Pancreatic Cancer Action

Read More

Vlog: Celebrating 21 years of health information

Published:
14th December 2018

by Ellie Rose – Patient Information Editor, Royal Marsden NHS Foundation Trust

Read More

Being heard above the noise

Published:
11th December 2018

by Katie Salt – Information and Support Manager, Target Ovarian Cancer

Read More

Developing information for older people with long-term health conditions

Published:
30th November 2018

by Flora Death – Information Development Manager, Independent Age

Read More

Reviewing public information issued by health and social care bodies

Published:
27th November 2018

by Mike Etkind – Volunteer Panel Member, Healthwatch Bucks

Read More

Measuring and evaluating the impact of health information

Published:
22nd November 2018

by Sarah Greening – Patient Information Forum

Read More

Industry needs to work in partnership with patients and groups

Published:
22nd November 2018

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Wales moves towards a digital health future for all

Published:
15th November 2018

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Helping the #HiddenHalf – health information for maternal mental health

Published:
13th November 2018

by Anneliese Levy – Freelance Health Information Writer & Researcher

Read More

Patients encouraged to ask professionals about medicines

Published:
4th October 2018

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Users views needed on digital health records

Published:
26th September 2018

by Sophie Randall – Strategy and Project Management, Patient Information Forum

Read More

Getting health information right impacts health outcomes

Published:
20th September 2018

Blog by Amy Corkery – Editor, Patient Information, British Heart Foundation

Read More

Shifting the goalposts: the quest for a digital NHS

Published:
16th June 2017

by Sue Farrington – Chair, Patient Information Forum

Read More