#PainNoFilter aims to show the reality of living with the pain of arthritis and related conditions – no airbrushing, no filters, just a single image of what a moment in the life of someone in pain looks like.
Anyone with arthritis or a musculoskeletal condition was asked to share one image of their #PainNoFilter reality on Instagram using the hashtag and tagging @VersusArthritis.
The campaign has already prompted social media users to share a huge range of pictures which they feel depict their experiences of arthritis and related conditions, not just on Instagram but also Twitter.