PIF member IDS Media has published a summary of recent evidence on vaccine rates in the UK and the role empathy can play in increasing uptake.

The World Health Organization has warned vaccine hesitancy is one of the top 10 threats to global health. The UK Health Security Agency (UKHSA) recently declared a national incident due to a growing outbreak of measles.

IDS Media highlights new research which found focusing on empathy could help improve vaccine uptake.

The report also highlights further studies which suggest, without empathy, healthcare professionals are limited in their ability to increase vaccine acceptance.

It highlights the role pharmaceutical companies can play to support healthcare professionals in this area.

Read the full insight report, and ideas for support, via the IDS Media website here.