PIF member the Alzheimer's Society has launched a campaign to dispel the myth that memory loss is only a symptom of getting older.

The campaign follows research which showed the main barrier to getting a dementia diagnosis was people thinking memory loss was 'just old age'.

It includes a powerful video titled It's not called getting old, it's called getting sick.

Click here to watch the video, via YouTube.

A new booklet about diagnosis was also created by the knowledge team.

Click here to access Diagnosing dementia: A practical guide to assessment.

The main campaign page also features information on memory loss. Topics include:

  • Causes of memory loss and when to seek support
  • The difference between signs of normal ageing and symptoms of dementia
  • Common misconceptions about dementia and what you need to know

Click here to access the campaign page.