Join us for a webinar exploring key changes to PIF guidance on balancing the risks and benefits of AI and optimising your website for AI search. PIF director Sophie Randall will highlight updates to the following PIF guidance:

We will also be joined by a panel of expert PIF members. They will share insights and practical examples of how their organisations are adapting to ensure content is still findable, usable and appropriate in an AI era. Confirmed speakers include:

  • Sean Barber, SEO Manager, Macmillan Cancer Support
  • Imogen Pinnell, Information and Support Content Manager, and Rebecca Wood, Search Officer, Marie Curie
  • Henry McGaughey, Insight & Digital Performance Lead, Blood Cancer UK
  • Hilary Weaver, Cancer Information Development Nurse, Macmillan Cancer Support

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