Adults in the UK are struggling to find health information they can trust and there are clear inequalities in access to information. The PIF Knowledge is Power report offers new insights into information access, trusted sources, communication with healthcare professionals and the impact of misinformation. Join us for the official launch on 27 November.
PIF commissioned Ipsos to carry out the research using its KnowledgePanel – the UK’s largest online random probability panel, providing nationally representative data. Knowledge is Power reveals the demand for the NHS to signpost trusted information and wide support for the verification of health information.
This webinar is a chance to get a first-look at the report, including recommendations to improve access to health information for all, aligned with the three shifts proposed in the NHS 10-year plan.
Agenda
- Introduction and overview by PIF chair Sue Farrington
- Key results and insights, Rebecca West, Ipsos
- Key recommendations, Sophie Randall, director PIF
- Q&A