Misinformation, on everything from paracetamol to the menopause, continued to hit the headlines in 2025. More than 1 in 10 people say they have been harmed by misinformation. But what can we do as health information producers to tackle the rise in misleading and dangerous information?
This Health Information Week, PIF members are invited to join us for a free event focused on practical solutions to tackle the infodemic. Our expert panel will discuss changes in search behaviour, misinformation and disinformation trends – and how health information producers can effectively counter harmful information.
Confirmed speakers include:
- Helen Bennis, Ipsos UK: Online health information search behaviour in the UK: Exploring new behavioural data
- Andy Collier, ABPI: Health misinformation and disinformation trends: an industry view on scale, impacts and responses
A full agenda will be published shortly.