Misinformation, on everything from paracetamol to the menopause, continued to hit the headlines in 2025. More than 1 in 10 people say they have been harmed by misinformation. But what can we do as health information producers to tackle the rise in misleading and dangerous information?
This Health Information Week, PIF members are invited to join us for a free event focused on practical solutions to tackle the infodemic. Our expert panel will discuss changes in search behaviour, misinformation and disinformation trends – and how health information producers can effectively counter harmful information.
Agenda
12.00pm – Sophie Randall, Patient Information Forum (PIF)
The misinformation stories hitting the headlines
12.15pm – Helen Bennis, Ipsos UK
Online health information search behaviour in the UK: Exploring new behavioural data
12.25pm – Hannah Greer, Diabetes UK
TBC
12.35pm – Andy Collier, ABPI
An industry view on the changed health information landscape
12.45pm to 1.30pm – Q&A and panel discussion