This session explores how we can respond to the rapidly changing disinformation landscape. 

It will cover the impact of AI on disinformation, the impact of disinformation on AI answers and how the health mis and disinformation landscape is changing. Our expert speaker Sahil Shah will review possible promising responses including:

  • Educational initiatives
  • Proactive communication
  • Reactive communication
  • Policy and regulational options.

We will also provide an update on recent PIF activity in this area and seek members’ views on future priorities.

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