About PIF TICK
Setting standards for health information production.
The PIF TICK helps everyone identify trusted, evidence-based and accessible health information. When people see the PIF TICK logo, they know information has been produced by a certified Trusted Information Creator.
To receive PIF TICK certification, creators must prove they meet 10 key criteria and undergo a robust, independent annual assessment. The criteria were developed in consultation with PIF’s 1,000-strong membership, representing 300 cross-sector organisations and individuals. They are reviewed and updated every two years in collaboration with an expert steering group.
Health information should be easy to understand, be available and reliable for everyone.
GP, PIF TICK certified broadcaster and information creator
