The PIF TICK helps everyone identify trusted, evidence-based and accessible health information. When people see the PIF TICK logo, they know information has been produced by a certified Trusted Information Creator.
To receive PIF TICK certification, creators must prove they meet 10 key criteria and undergo a robust, independent annual assessment. The criteria were developed in consultation with PIF’s 1,000-strong membership, representing 300 cross-sector organisations and individuals. They are reviewed and updated every two years in collaboration with an expert steering group.
