A dark blue background with lighter paths going in four directions across it. There are people on two of the paths and a signpost on the third. In the centre is a tablet showing the cover of the Perfect Patient Information Journey Phase 3 report.

Policies and campaigns

Advocating for quality health information throughout the healthcare system.

PIF campaigns for quality health information and support to be an integral part of the patient journey. We advocate for health information to be available to all, meeting health and digital literacy, accessibility and cultural needs.

As the independent voice of health information, PIF carries out public research, campaigns for health literacy at a policy level and raises recognition of health information production as a professional skill. We believe everyone should have access to health information they can use and understand. This belief is at the heart of all our policy and campaign work.

The Health Information Matters poster series is free for anyone to access and use. Launched in response to member demand, the one-page posters summarise key data and tips on topics including health literacy, inclusive language, translation and accessibility.