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PAGB publishes Self-Care Census Report 2024

PIF member PAGB has published a report exploring self care confidence and access to trusted sources of health information.

PIF member PAGB, the consumer healthcare association, has released the Self Care Census Report 2024. The report explores trends in self-treatable conditions, consumers’ attitudes towards self-care and how they access health services and information. It is based on data from 4,000 adults in the UK. 

Access to information and confidence

The report reveals there is more to be done to promote self care, particularly among younger adults. Only 3 in 10 of 18-24 year olds strongly agreed that they would choose to treat themselves at home or seek advice from a pharmacy rather than visiting the GP or A&E. However, confidence to practice self care did rise with age. More than 7 in 10 adults aged over 65 say they have enough information on self-care treatments. This drops to under 6 in 10 for 18-24 year olds. 

There are also disparities among different socioeconomic groups. One third of people from lower income households say they do not have access to enough information on how to self-care.

Trusted sources of information

  • More than 4 in 10 of 18-24 year olds surveyed would trust health information shared on social media.
  • Almost 6 in 10 adults have used the internet to look up symptoms of a self-treatable condition.
  • More than 7 in 10 adults would trust an over-the-counter brand’s website as a trusted source of health information.
  • 4 in 10 people say they feel overwhelmed by the amount of information available digitally.
  • 4 in 10 say they do not know what online information they can believe.
  • More than 7 in 10 adults see their pharmacist as a trusted source of information.
  • 7 in 10 respondents had used the NHS website or app to search for information. 
  • 9 in 10 of those who had used the NHS website or app would do so again.

Conclusions

The PAGB says disparities in self care confidence and access to information support the need for education and awareness. It says more needs to be done to create a supportive environment where everyone can access the information they need to make informed decisions about their healthcare. Improving health literacy will also have a much wider impact on an individual's health and wellbeing.

Read the full report via the PAGB website here

 

See also