New identity for the British Liver Trust following 2024 merger
The British Liver Trust and Children’s Liver Disease Foundation came together as one unified charity in 2024, bringing together expertise, support and campaigning to stand alongside and represent everyone, of all ages, affected by liver disease and liver cancer across all four nations of the UK.
And in September they revealed a new brand identity as Liver UK: a stronger, clearer and more united voice for liver health. “Not because our mission has changed, but because the need for our work has never been greater.”
Why did the two charities choose to merge?
Since the merger, they had continued to use the names Children’s Liver Disease Foundation and British Liver Trust. However, this has caused confusion and has not fully reflected that they were now one organisation, rather than two separate charities.
“The liver health crisis is growing, and we need a stronger, clearer voice to respond to it... By uniting under a single name, we can present one strong, consistent voice. This will strengthen our services, improve how we support people, and make our campaigning for better prevention, diagnosis and treatment more impactful.
“As Liver UK, we will amplify our voice – making it stronger, more influential and more effective.”
They also say that operating as one charity will reduce duplication, for example in representation on government boards and committees, while allowing Liver UK to streamline administrative, compliance and regulatory processes. By combining expertise and benefiting from economies of scale through shared services and a single administration team, they can make better use of resources and direct more efforts towards supporting people affected by liver disease.
Another benefit is that it will make it simpler for healthcare professionals and others to signpost, ensuring more people can easily access the support they need.
How were patients and families consulted on the change?
To develop the new brand identity, Liver UK has worked closely with patients, families, supporters, healthcare professionals and partners.
This has included:
- Surveys to gather feedback on our messaging and design concepts
- Regular consultation with patient advisory groups
- Conversations with adults living with liver disease, young people and parents of children with liver conditions
- Feedback from staff, volunteers and supporters
- Research with the general public.
“This has helped us create a brand that reflects both the people we are here to support, and the future we want to build together.”