Knowledge is Power Image. A person having thought bubbles of a mobile phone, PIF's trusted Information creator logo, magnifying glass data and a ticked document.

Knowledge is Power report

Research by PIF and Ipsos reveals inequalities in access to health information and the impact of misinformation.

PIF is the independent voice of quality health information

PIF is a membership organisation for anyone producing health information and support. We promote access to trusted, evidence-based health information for patients, carers, the public and healthcare professionals.