A blue chequered background. On the right is a thumbnail of a video on the impact of health misinformation. The thumbnail includes an image of a young woman holding a cup of tea.

New film explores health misinformation

Ipsos and the Patient Information Forum (PIF) have released a short film exploring the impact of health misinformation in the UK.

PIF is the independent voice of quality health information

PIF is a membership organisation for anyone producing health information and support. We promote access to trusted, evidence-based health information for patients, carers, the public and healthcare professionals.

Webinars and live training

Our Partners

The work of the Patient Information Forum is in part supported with sponsorship from ABPI, AstraZeneca, Boehringer Ingelheim, Ipsen, Ipsos, Johnson & Johnson, MSD, NICE, Novo Nordisk and Pfizer. These organisations have no influence or involvement in the content, design or development of any PIF activities.