Webinar: Updated guidance on AI and health information
View our webinar exploring key changes to PIF guidance on balancing the risks and benefits of AI and optimising your website for AI search.
We are joined by a panel of expert PIF members. They share insights and practical examples of how their organisations are adapting to ensure content is still findable, usable and appropriate in an AI era.
Agenda
Sophie Randall, Director, PIF
Updates to PIF’s framework for balancing the risks and benefits of AI.
Imogen Pinnell, Information and Support Content Manager, and Rebecca Wood, Search Officer, Marie Curie
Quick wins to improve website
Henry McGaughey, Insight & Digital Performance Lead, Blood Cancer UK
Nuance in traffic fall – lived experience
Hilary Weaver and Elaine Milne, Cancer Information Development Nurses, Macmillan Cancer Support
Trialling AI-assisted community perspective testing
Q&A and panel discussion
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