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Webinar: Tackling health misinformation and understanding health literacy

To mark Health Information Week, PIF hosted a webinar exploring how to tackle health misinformation and increase our understanding of health literacy in the UK.

Health Information Week is a national, multi-sector campaign. It promotes high-quality information for patients and the public. PIF is a partner in the week which runs 20-26 January 2025. We hosted a webinar exploring misinformation and health literacy.

 

Agenda

Sophie Randall, PIF

The impact of trusted information – Findings of a survey from PIF member organisations

Dr Emma McClaughlin, Nottingham University

A qualitative survey of the impact of patient support groups using corpus linguistics

Dr Rebecca West, Ipsos

Knowledge is Power – The digital channels people trust

Dr Stephanie Alice Baker, City University

‘Link in bio’ – Fake cancer cures, algorithmic misinformation and online harms on TikTok.

Dr Peter Smith, Self-Care Forum

Mind the Gap - Recognising and bridging the information gap between the public and professionals.

Q&A and panel discussion

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