Webinar: Making the most of AI
The way people search for health information – and get answers to their questions – is changing. This free member webinar focuses on overcoming the challenges of a new search environment.
An expert panel of speakers explore how we can make the most of artificial intelligence (AI) tools in health information. PIF will also provide an update on our work on Google AI search summaries.
Agenda
Sophie Randall, Director, Patient Information Forum
The AI landscape – how PIF is responding
Sean Barber, Head of SEO, Macmillan Cancer Support
Making the most of the new AI search environment
Charles Williams, Head of Health Content, British Heart Foundation
What the public thinks about AI in health information
Tom Newton, CEO, Stamford Agentic
AI model for PIF TICK certified information
Maya Sussman, Patient and Public Involvement Fellow, Royal College of Anaesthetists
Patients' Experience of Online Information in the age of AI
Q&A and panel discussion
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