Webinar: Fighting the infodemic with trusted health information
Misinformation, on everything from paracetamol to the menopause, continued to hit the headlines in 2025. More than 1 in 10 people say they have been harmed by misinformation. But what can we do as health information producers to tackle the rise in misleading and dangerous information?
During Health Information Week, we invited PIF members to join us for a free event focused on practical solutions to tackle the infodemic. Our expert panel discussed changes in search behaviour, misinformation and disinformation trends – and how health information producers can effectively counter harmful information.
Agenda
Sheena Campbell, Patient Information Forum (PIF)
The misinformation stories hitting the headlines
Helen Bennis, Ipsos UK
Online health information search behaviour in the UK: Exploring new behavioural data
Hannah Greer, Diabetes UK
Strike Out Stigma Campaign, Let’s change how we talk about diabetes
Andy Collier, ABPI
An industry view on the changed health information landscape
Q&A and panel discussion
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