Webinar: Expert session: Building resilience to disinformation in an age of AI

This session explores how we can respond to the rapidly changing disinformation landscape. 

It covers the impact of AI on disinformation, the impact of disinformation on AI answers and how the health mis and disinformation landscape is changing

Expert speaker, Sahil Shah, Co-founder of Say No to Disinfo, provide insights and review possible promising responses including:

• Educational initiatives - teaching people how to interact with information, and train the trainer models
• Proactive communication - prebunking techniques and public risk awareness
• Reactive communication -  debunking and adjacent messaging
• Policy and regulational options

Agenda

Sophie Randall, Director, PIF

Welcome and introductions

Sheena Campbell, Communications Manager, PIF, and Eleanor O'Neill, Information Officer, Alzheimer's Research UK

PIF and member action to tackle misinformation

Sahil Shah, Say No To Disinformation 

Evidence based counter health disinformation

Q&A 

Close