Google AI overviews are changing the way people view search results. Health is the most impacted sector with more AI overviews on health searches than any other topic.
In March, 2025, 70 organisations joined a round table, hosted by PIF and Marie Curie, to discuss the impact of overviews. Around half of organisations attending reported a fall in web traffic since overviews were introduced.
Stephanie Parker, Marie Curie, summarised concerns on the quality of overviews and onward signposting to other sources of information. Sean Barber, SEO Manager at Macmillan, discussed possible actions the sector can take to promote credible health information.
Watch a recording of the webinar below.
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