Alzheimer’s Society helps sports venues become dementia friendly

The Alzheimer’s Society has teamed up with the Football Association (FA) to make Wembley Stadium dementia friendly.

People with dementia were invited to attend two matchdays and give feedback.

Steps now in place to improve accessibility and support for people with dementia include:

• Bespoke training for public-facing staff, including match day stewards
• Information on ticket receipts and the Wembley Stadium website
• Increased visibility of services, including dedicated lifts and an accessible shuttle.

The FA is also backing Alzheimer’s Society’s Dementia Friendly Sports Clubs and Venues guide.

The new guidance is designed for grounds and stadiums of all sizes. 

It aims to help make sure fans affected by dementia are supported and understood.

The guide was developed by the charity's Sport United Against Dementia Board, in consultation with clubs from multiple sports, professional bodies and people affected by dementia.

Following release of the guidance, the Premier League and The Racecourse Association have both committed to becoming dementia friendly.

Download guidance and find out more on the Alzheimer’s Society website.