Setting standards for patient information
How PIF sets standards for health information production.
PIF sets standards for quality health information and certifies Trusted Information Creators. The PIF TICK is the only independently-assessed quality mark for print and digital health information.
As the independent voice of health information production in the UK, PIF has been setting standards for more than 25 years. In 2020 we launched the PIF TICK certification scheme. To be certified, creators must prove they meet 10 key criteria including that information is evidence-based, up-to-date and is easy to use and understand.
The PIF TICK really helps us produce information making sure everything is evidenced and trustworthy for users.
Head of Patient Information
Anthony Nolan
These criteria have been aligned with the PIF TICK requirements and we would expect that any organisation meeting the thorough requirements of the PIF TICK could easily and perhaps automatically meet these requirements.
Assuring the credibility of health information sources of social media platforms
Being certified by PIF as a Trusted Content Creator is part of a larger effort of work to address health inequalities.
Country Medical Director
Pfizer UK
