PIF members shine at Communiqué Awards
PIF members and partners have fared well in the recent Communiqué Awards, which “celebrate the qualities that define the very best of healthcare communications”.
PIF TICK-certified materials targeted vaccine-hesitant parents
PIF member Stirred and PIF partner AstraZeneca, along with comms agency Curious Health, took home the Excellence in Public Health Communications award for their Share Good Times Not Flu campaign.
The campaign focused on parents who were vaccine-hesitant or apathetic across 40 carefully selected UK geographical locations.
A phased media strategy integrated TikTok, Prime, social, digital, audio, schools and community touchpoints. It was supported by refreshed, PIF TICK-certified materials to improve clarity, trust and accessibility.
In the judges’ comments, they said they were “really wowed” by ‘Share Good Times Not Flu’, adding: “It was beautifully executed, insightful and extremely well targeted.”
Read more about the campaign in our earlier PIF member story here.
And read about the award entry by Stirred and AstraZeneca on the Communiqué Awards website.
Raising awareness of gynae health in trusted everyday spaces
A campaign by The Eve Appeal along with the North East London Cancer Alliance and JPA Health was also a finalist in the Excellence in Public Health Communications catergory.
The project aimed to transform North East London nail salons into gynae health education hubs.
The campaign targeted British and European women in north-east London, with particular attention to communities facing barriers to health information, including Polish, Turkish and Lithuanian speakers.
Awareness activities were delivered in trusted everyday spaces such as nail salons and community venues, supported by multilingual resources and a social-first communications approach.
Judges said: “The campaign felt really creative and refreshing – they know their target audience and gained excellent insights from the audience perspective.”
Read more about the award entry featuring The Eve Appeal on the Communiqué Awards website here.