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PIF TICK Assessors

Meet the PIF TICK assessment team.

The PIF TICK is the only independently-assessed quality mark for print and digital health information. Our team of experienced assessors is here to support you every step of the way, helping to improve the quality of your health information.

Our Assessors

Dan W

Dan Wills

PIF TICK Manager

Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.

A headshot of Alice Baron smiling

Alice Baron

PIF TICK Assessor

Before joining PIF in 2025 as an assessor, Alice spent 10 years working in the charity sector, specialising in leading information and support services.

A headshot of Marie Clegg

Marie Clegg

PIF TICK Assessor
A black and white headshot of Ruth Renfrew

Ruth Renfrew

PIF TICK Assessor

Ruth is a health information and content design specialist with a background in clinical medicine. She has worked with charities and public sector organisations for more than 10 years and is committed to making health information inclusive, accessible and trustworthy.

A black and white headshot of Rachel Tyrer

Rachel Tyrer

PIF TICK Assessor

Rachel is an experienced health editor. She has worked with a range of charities on patient-facing projects. Having gone through the PIF TICK certification process herself, she understands the queries that can arise.

Susan Smith

Susan Smith

PIF TICK Assessor
Claire Utting

Claire Utting

PIF TICK Assessor