Our Team
PIF's work is delivered by a friendly and committed staff team. We have a huge breadth of experience across all areas of health information production and assessment. We are here to support our members to raise standards in health information.
Our Team
Sophie Randall
Sophie joined PIF in February 2018. Sophie is responsible for strategy, policy and partnerships. She was formerly MD of Oyster Healthcare Communications, a specialist patient communications agency.
Dan Wills
Dan joined PIF in early 2020 to launch the new health information quality mark scheme. Dan has more than a decade of experience working with charities and the NHS.
Sheena Campbell
Sheena has been working with PIF since 2019. She is responsible for the weekly PIF Aware newsletter, social media and member training. Sheena is a qualified journalist with a passion for making health information accessible for all.
Eugene Thomas
Eugene joined PIF in 2023. He is the website manager and designer for both the main PIF site and the PIF TICK website. Eugene has a passion for improving user experience through thoughtful design.
Klair Bird
Klair has been working with PIF since 2023 and offers administrative assistance to the PIF Team and monitors membership enquiries.