Woman at PIF event

About the Organisation

The Patient Information Forum (PIF) is the independent membership body for people working in health information and support. We are the independent voice of UK health information. PIF runs the only quality mark for print and digital health information – the PIF TICK.

PIF has promoted access to trusted health information for patients, carers, the public and healthcare professionals for more than 25 years. Extending our influence and impact is only possible with the support of our members and the partnerships we build with like-minded organisations.

Our vision

Everyone has access to personalised health information and support to enable them to make informed decisions about their health, wellbeing and care.

Our charitable objects

Our charitable objects align to our Vision. They focus our activity on public benefit via supportive member services. Our objects are to advance health by:

  • setting high standards for health information for the public and patients to use;
  • providing guidance, training and support to health professionals and others producing high quality health information; and
  • promoting awareness of high standards for health information among patients and the public.

 

Our strategic aims

Quality: PIF sets standards for quality health information, certifies trusted health information producers and raises public awareness of credible health information
Integration: PIF campaigns for quality health information and support to be an integral part of the patient journey.
Expertise: PIF enhances the expertise of people working in the field of health information.
Inclusion: PIF advocates for health information to be available to all, meeting health and digital literacy, accessibility and cultural needs.

How we are funded and governed

PIF is a charitable incorporated organisation, registered with the Charity Commission, charity number 1203984. Extending our influence and impact is only possible with the support of our members, the relationships we build with like-minded organisations and the services we provide.

PIF is governed by a board of Trustees and guided by an Advisory Group of senior information professionals drawn from our membership.

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