This guide provides practical support for writing health information in plain language. It includes tips, readability tools and data to help you make the case for health-literacy friendly materials.
Why this matters
Everyone should have access to evidence-based health information to enable them to make informed decisions about their health. Complex or jargon-heavy materials make information harder for people to understand. This can lead to increased hospital visits, failing to take medicines correctly and a lack of trust in healthcare.
Starting with plain language can also help you tackle other health information challenges. For example, translated materials and accessible formats are easier to create when you are starting from a resource which is easy to understand. Consumer research carried out by PIF in early 2020 showed the public rated information which was easy to understand as a key criteria for health information, second only to being evidence-based.
Keep it simple
- Put the information people most need or want to know at the beginning
- Aim for a target reading age of 9-11
- Keep sentences short
- If you have to use a complex word explain it straight away or use a glossary
- Engage your target audience to ensure language is easy to understand and tone is correct
- Ask other members of your team to review
- Work with different reviewers at different stages of the project
Consider different formats
- Look at different ways of presenting the information
- Make use of tools like infographics or short animations alongside text
- Think about how to present potentially complex information, for example risk, clearly
This guide supports the following PIF TICK criteria:
- 6.0 Health inequalities: Information is written to meet health and digital literacy, language and accessibility needs of the target audience.
- 7.0 Content and design: Information is clearly communicated, easy to access and navigate.