Bupa is looking for a Head of Health Content to lead its team creating high quality health content for online platforms and customers.

  • Job type: Full-time
  • Salary: Circa £45K - £55K dependent on experience
  • Based: London
  • Closing date: 24 January 2020

The Head of Health Content leads a team that creates high quality health content for online platforms and customers across Bupa Global & UK to drive brand benefit and commercial performance.

What you'll be doing

  • Oversee the production and update of content for Bupa Global & UK’s online health content platforms
  • Deliver health content to meet the needs of Bupa’s customers, patients and residents
  • Set and monitor health content quality standards across Bupa Global & UK

What’s a typical day?

  • Define the strategy for, produce, update and deliver content for Bupa’s UK online health content platform, making sure it meets the needs of our customers, patients and residents
  • Overall accountability for the production and ongoing review/update of the health topic library, meeting national health content quality standards and for the regular production of wellbeing content.
  • Engage Bupa’s clinical community to ensure the production of accurate, engaging and diverse content
  • Collaborate with digital colleagues to make sure online content reaches the widest possible audience and provides commercial value for Bupa
  • Make sure that high-quality health content is integrated into the products and services delivered to customers.
  • Work with and support stakeholders to make sure the very best bespoke health content is delivered to customers as part of their Bupa journey
  • Undertake internal communications and engagement activity to maximise awareness of and buy-in to the team’s in-house production capabilities
  • Build strong relationships with Clinical leads and Digital Marketing and Corporate Affairs teams
  • Lead a team and their relationship with a bank of freelance health editors
  • Identify plans, budgets, timescales and KPIs for all projects and programmes of work

Who we’re looking for

  • Charismatic, collaborative, innovative, forward-thinking – and customer-obsessed
  • A commitment to high editorial standards and experience in the creation of high quality health content
  • Clear familiarity with content marketing and digital platforms
  • Effective stakeholder management skills and the ability to network and influence at all levels in a complex matrix-style organisation
  • An inspiring and motivational people and team manager
  • Experience of programme and cross-business project management
  • Credible, confident, articulate written and verbal communication skills
  • Understanding of healthcare governance structures and priorities would be great

For a full description of requirements and information on how to apply visit: https://bupa.wd3.myworkdayjobs.com/EXT_CAREER/job/Central-London/Head-of-Health-Content_R1053577