Our sell-out writing health information training will help you to write in plain language, help you to involve users in resource development, show you how to source reliable evidence and communicate risk effectively.
There is sometimes an assumption that writing health information is easy. However, we know that it requires skill and a professional approach.
At the end of the workshop attendees will:
- Be able to write in plain language and received personal feedback on a piece of writing
- Have learnt more about readability techniques
- Understand word economy
- Know how to use the active voice
- Be able to use headlines, sub-headings, intros and pull quotes effectively
- Know how to write for different mediums – print/web, mobile/desktop
- Understand a range of user involvement techniques, including recruiting users and user testing
- Have developed interview skills
- Have learnt how to source reliable evidence
- Understand absolute vs relative risk
- Appreciate the role graphics play in risk communication
This workshop is ideal for anyone starting out in health information and for those wishing to improve and refresh their skills. It is also ideal for staff planning to return from furlough who may have lost confidence while away from work.
The workshop will be delivered via Zoom and will be held over three consecutive mornings, with a maximum of 25 delegates.
A detailed agenda will be released prior to the workshop, The workshop includes pre-course work, practical exercises, group work and individual feedback from tutors.
Mon 24 May 2021; 9.30am-1.00pm – Writing in plain language & structuring your information
Tutor: Sheena Campbell, Journalist Tutor and Head of Communications at PIF
Tue 25 May 2021; 9.30am-1.00pm – Interviewing skills and involving users
Tutor: Sophie Randall, Director at PIF
Wed 26 May 2021; 9.30am-1.00pm – Working with evidence and risk communication
Tutor: Louise Coghlin, Freelance Writer, Editor and Project Manager