Our first webinar of the new year explores the latest thinking on behaviour change.
Health information can play an important role in encouraging and maintaining healthy behaviours. Our expert panel of speakers will discuss how behaviour change techniques can be incorporated into health information. Free to PIF members
12.00 - 12.10 – Sophie Randall, Director – PIF
12.10 - 12.20 – Dan Berry, Head of Behaviour Change NHS England
Behavioural insights and cancer screening
NHS England is using behavioural science to understand barriers to people engaging in cancer screening; and how to support informed choices.
12.20 - 12.35 – Dr Caroline Wood, Head of Behavioural Insights and Research, BUPA.
Taking a behavioural science approach to designing customer experiences at Bupa UK
Dr Caroline Wood will share three projects where applying an evidence-based theory about how humans think, has enabled front-line staff to have more meaningful conversations with customers.
12.35 - 12.50 – Sophie Dopierala-Bull, Director of Education and Health Comms, CoppaFeel!
Self-Checkout Web App - Getting young people started with self-checking
Coppafeel! used behaviour change techniques in an accessible web app to support young people getting started with self-checking. A 12-month evaluation of the project demonstrated increased confidence in checking and in people committing to check regularly.
12.50 - 13.00 – Prof Alf Collins, Ex Clinical Director for Personalised Care NHSE
Use of decision support tools for shared decision-making
13.00 - 13.30 – Q&A