What is your current role and what do you enjoy about it?

I am the Founder and a Director of Health and Care Videos. We use video to put knowledge into patients’ hands so that they are better informed and can better manage their conditions.

It is most probably the most challenging yet the most rewarding start-up I’ve ever done. Challenging because getting digital services embedded into NHS pathways is really difficult, and rewarding because of the impact you can have. For example, even though we are small and still in start-up phase, over 16,000 patients watch our videos every month.

What is the key area you are working on at the moment?

Proposition development. When you are innovating and bringing about change, your life seems to revolve continually around developing the proposition so that you find the real hotspot, that gets you the traction that you want. However, in truth I don’t think you ever stop looking to push the service model so it fits the market need better.

What’s your biggest health information challenge?

Adoption. Patients get it, because they want knowledge at their fingertips, that they can use to look after themselves. But the health care system still struggles to see how simple it is and what an impact it can make.  I don’t blame them, the pressures on healthcare staff are incredible so there’s a lot to distract them.

What’s the best bit about working in health information?

That’s simple. The impact you have every day.  It doesn’t matter whether it’s feedback from patients or the time saved in the system. When you see 10 minutes stripped out of 200 podiatry appointments a month, or video replacing the need for a clinic then you know you are doing something right.

Why did you join PIF and what do you find useful about being a PIF member?

This can be a lonely path. The joy about PIF is that we are all sharing the same challenges as we seek to improve the ways in which we help patients, carers and the community to understand, to learn and to become healthier.  Knowing that there is a community out there wrestling with how to do that is incredibly reassuring.

But it’s also a great point of reference that stimulates all sorts of thoughts and ideas. So my thanks to everyone who belongs.

What top tip do you have to share on health information?

Keep it simple. Make it as easy as possible for the health care system to use the information that you’ve created, and make it as simple as possible for patients and carers to access the information you’ve made available.

For us, it’s as simple as ‘putting information in patients’ hands’.  In other words, we put the knowledge they need onto their phones so they have it when they need it, any time, and anywhere.