What is your current role and what do you enjoy about it?
I am head of cancer information development at Macmillan Cancer Support. My team is responsible for the development and maintenance of all our patient information for people affected by cancer, on and offline, and in a range of other formats for different audiences. I enjoy working with a great team of very talented and motivated people who are passionate about the work we do.
What is the key area you are working on at the moment?
Soon we’ll be launching a new information and support section for our website. This has meant the restructure of all our online content to better support the needs of people affected by cancer.
What’s your biggest health information challenge?
We have a lot of information in a range of formats for people from different backgrounds. Despite Macmillan’s networks and high profile, we still struggle to get our information to the people who need it; or indeed to ensure professionals, as well as those affected by cancer, know about the breadth and depth of content we offer.
How can PIF members help you meet that challenge?
It’s always good to hear what other members are doing to tackle issues of reach – examples of what has worked (and what hasn’t!) help us think more creatively about what might work better for people affected by cancer.
What’s the best thing about working in health information?
We all know from the evidence how important it is for people to receive high-quality health information. The feedback we receive on a daily basis tells us, on a very personal level, how our information has directly helped people affected by cancer – that makes all the difference!
What do you find useful about being a PIF member?
PIF events are a great opportunity to meet others working in the field and to share best practice. Also, there’s a lot to be gained by working/thinking collaboratively on the challenges we all face.
What top tip do you have to share on health information?
Be bold! Try new things! It’s easy to keep on doing things the same way – because they work (to a degree); but to challenge your view of what is ‘good enough’ can create exciting new opportunities that may be worth a try!
What was your lightbulb moment in health information?
A ‘lightbulb moment’ suggests a singular, positive moment of enlightenment. Strangely, my lightbulb moment might be viewed as less ‘enlightening’ as such, but was still liberating in its own way – the realisation that we can’t do everything for everyone was a big one for me! It took the pressure off; and allowed me to focus on what we can, and do, do well, while still striving to do more of course!